GRPVT is working with the Gates family and the Department of Justice in a new movement against college Heroin abuse. We are using a 60 second PSA to engage audiences and the Press in a longer viral video and social marketing plan. The goal is to fully engage audiences from 18-25 this coming fall. The press has done a great job to start the ball rolling. Now, it is up to social outlets such as facebook and youtube to keep engagement over the summer.

GRPVT will release a 5 minute Documentary in the end of the summer before the college students return to Burlington. At this point we are seaking a print and web media partner to help break the deeper story of the 10-15% opiate experimentaion rate at local colleges. The local, Burlington colleges will also be gearing-up for a new drug education program as part of the orientation week. All is part of a larger movement, a new "marketing" movement that engages audiences and sometimes ignores the FCC and local broadcast rules regarding Anti-Drug campaigns. This will be done using the web in a transparent manor. Drug attics explaining why they do drugs; its a rush and its fun! But, its the wrong thing to do...it's unregulated....you WILL die!

See the full stories from local affiliates and Maine below:

• http://www.wlbz2.com/video/default.aspx?aid=61299&storyid=119631#/Local/A father spreads message of the dangers of heroin/49383985001/49452227001/105201165001
• http://www.wcax.com/global/video/popup/pop_playerLaunch.asp?vt1=v&clipFormat=flv &clipId1=4906952&at1=News&h1=Tragedy fuels father's fight against heroin&flvUri=&partnerclipid=